Furniture mall Betna has hit the roads of Greater Cairo with a new Out-Of-Home campaign to raise awareness about its new store at Concord Mall in New Cairo. Elegant designs and colorful patterns present modern furniture and inform viewers of the opening of the brand’s new store with the slogan “in a whole new color”. The campaign is limited in reach and a variety of OOH types, using mostly billboards and lightboxes on selected locations across Greater Cairo.
