Exactly one year since their last OOH campaign, Dutch cheese brand Frico has returned to the billboards of Greater Cairo to participate in the back-to-school season. The ads use country-side images in the backgrounds, reserving a special spot for the brand’s famous Edam cheese next to a sandwich. Ad copy invites viewers to “Take all the benefits” and informs that “one slice of Frico cheese equals 1 glass of milk”. The campaign started during the first week of October and can be seen on uni-poles and mega signs in selected locations of Greater Cairo.
