Shell is once again on the roads of Greater Cairo with an OOH campaign to raise awareness for their range of car engine oils. Choosing BMW’s racing division M Motorsport as the perfect exponent of the product’s performance, the ads promote Hellix Ultra with the brand’s slogan “the best performance whatever your journey.” The campaign started at the beginning of October and uses double-decker poles, mega signs, uni-poles, and gate combinations on the highest-trafficked roads of Greater Cairo.
