Leading snack company Abu Auf has just released a new OOH campaign to announce the launch of their online store, an innovative step from this popular Port Said company. Under the slogan “Hello good food”, and with photos of delicious treats, the ads present the new online store website in smaller, red, bold typo. Taking care of good branding practices, the campaign also includes messages such as “coffee addict?” or “raw, fresh” that convey different meanings and enrich the strategy. The ads were launched during the first week of October and use uni-poles, double-decker poles, and mega-signs across several districts of Greater Cairo.
