Amid rumors of an upcoming IPO, Egyptian developer IWAN is back on the roads of Greater Cairo to announce the launch of a new project with a teaser outdoor campaign. Under what it seems to be an “X” letter (maybe “x” for “excellence”?) as the name of the upcoming project, the campaign conceptualizes nature and human development with an elegant choice of colors and the slogan “Where all roads lead to”. The campaign started at the beginning of October and uses a variety of large-format OOH types, such as mega signs, double-decker poles and uni-poles, along with gates and serial combinations for enhanced visibility.
