Egyptian underwear brand Hobby has taken to the streets of Greater Cairo to showcase their new collection of socks for all ages and genders. Just in time for Autumn, the campaign portrays a diversity of models over a bright orange branded background – long and short; with dark and bright colors; for men, women, and children, etc. Under the slogan “Socks mean Hobby”, the ads emphasize the leading role of the garment and the undisputable quality of the brand. The campaign was launched during the first few days of October and can be seen on Large and X-Large uni-poles, Chassis, Gates, and Flags across the Greater Cairo
