Egyptian telecom operator WE has reignited their OOH strategy with a new campaign that focuses on the brand integrated services instead of tariff plans or promotions. The new visuals present the three services of the company – landline, internet and mobile, under ad copy that prides the company in being “the first integrated communication provider in Egypt”. The campaign was released at the end of September and uses a wide variety of OOH types and sizes across Greater Cairo.
