Automotive Egyptian group KAYAN can be seen on the billboards of Greater Cairo with an outdoor media campaign that promotes its new portfolio brand Škoda. Part of Volkswagen Group since 2000, the Czech brand has recently switched the exclusivity of its imports to KAYAN Egypt, who was already the sole distributor of Spanish sister brand Seat in the country. The ads showcase several models – Fabia, Rapid, Octavia, and Superb, with ad copy that reads “a new range, with something for everyone” and the slogan “Your mind says Škoda” in both English and Arabic. The campaign also combines additional ads with specific messages for each of the car models. Launched during the first week of October, the campaign uses uni-poles, double-decker poles on the main roads of the Greater Cairo.
