Global mobile brand Nokia has presented their latest smartphone model 6.1 Plus with a new OOH campaign. The ad visuals focus strongly on the screen display, with breathtaking images that highlight the phone design and ad copy that emphasizes FHD+ as main feature – along with a special spot at the bottom of the ads for “android one” operating system. The campaign has been released gradually across the main districts of Greater Cairo and can be seen on uni-poles, mega signs and double-decker poles.
