Regional private-hire app Careem is back on the roads of Greater Cairo with a new outdoor campaign that aims at increasing the download rate of their mobile app. The new campaign offers a promo code to enjoy a free ride, for viewers who download the mobile app for the first time. The visuals depict varied life situations under the unifying and multi-faceted slogan “Your trip is our way”. The ads started to spread during the second week of September and use double-decker poles, uni-poles and gate combinations on strategic locations across Greater Cairo.
