Recently-founded developer Edge Holding has brought back their project OIA to the billboards of Greater Cairo with new visuals and messaging. Focusing on the most relevant features of the project, such as the mixed-use areas, views and green spaces, the new ads play with different block-colored backgrounds under the unifying slogan “The island of the New Capital”. The upgraded campaign returned to the roads of the city with large-size OOH types, such as double-decker poles, mega signs and uni-poles, as well as strategic serial combinations to increase brand visibility.
