A new OOH campaign on the roads of Greater Cairo announces the upcoming edition of the Intra African Trade Fair, this year hosted by Egypt. With ads that inform viewers of dates, location and visiting times, the campaign has been launched well in advance, to allow Egyptian companies to plan their attendance and connect with potential investors, buyers and sellers across the African continent. The campaign has started during September and can be seen on strategic locations across Greater Cairo with uni-poles, as well as mega signs and gate combinations.
