Egyptian event organizer Pyramids Egypt is back on the roads with a new outdoor campaign to announce the 63rd edition of the textile event Cairo Fashion & Tex Exhibition. The ads inform viewers of dates, location and visiting times, and emphasize that the event is for merchants in the fabric sector only and not open to the public. The campaign started during the second half of September and uses larger OOH types than previous editions, such as uni-poles, in selected areas of Greater Cairo.
