PepsiCo Egypt has presented its new limited-edition cans with an OOH campaign to support the upcoming second edition of El Gouna Film Festival as one of the leading sponsors of the event. With ads that display the rebranded cans in gold and black for the regular soda and silver and gold for the diet version, the campaign boosts awareness for the film event on the roads of Greater Cairo, while proudly announcing that it is the official beverage of the festival. The campaign hit the roads of Greater Cairo on the second week of September and can be seen on uni-poles, billboards and mega signs on strategic locations across the city
