Egyptian accessories brand Tie Shop has returned to the billboards of Greater Cairo to present their new sports-wear line “Performance”. The ads display varied images of a model wearing sports hijab with “Dri Fit” technology, while the ad copy introduces to audiences “Sports hijab for the first time in Egypt” – with English taglines for the product definition. The campaign started at the beginning of September and uses T-Poles in selected urban areas of Greater Cairo.
