Islamic bank Al Baraka is back on the roads of Greater Cairo with a new outdoor campaign that promotes a variety of financial products and services. With ad copy that informs viewers of variable rates and praises the Shari’a-compliant bonds, as well as the advantages of banking cards and other products from their financial portfolio, the ads display visuals and ad copy following the branding guidelines of the bank. The campaign started in the first week of September and can be seen across Greater Cairo with uni-poles, billboards, light-boxes, T-poles, and double-decker poles.
