EIT Egyptian Trading International has launched their first outdoor campaign this year to present the upcoming and exciting new KIA models. The ads display photos of the upgraded versions of KIA Grand Cerato and KIA Rio, with ad copy that informs viewers that they are “Totally new” models along with the price of each model. Additional visuals include images of other KIA models, as well as the interior of the cars. The campaign was released at the beginning of September and uses uni-poles and mega signs in highly strategic locations of Greater Cairo.
