Vodafone Egypt has brought back to the billboards their popular tariff plan Flex, offering new cross-promotions with leading brands of diverse industries. The ads display shots of their TV spot and its amusing Hancock-style protagonist – Egyptian action actor Ahmed El Sakka, with ad copy that informs viewers of the promotion and how to get the package, with the logos of participating companies KFC, Ravin, Careem, and Hardee’s. Launched at the beginning of September, the campaign uses a wide variety of OOH types and sizes on the highest-trafficked roads of Greater Cairo.
