Egyptian developer Samcrete has just reactivated their OOH media strategy with new locations across the city, as well as some add-ons to the ads. With the slogan “Delivering dreams”, the ads include the ribbon of the African Arabian Property Awards, where the project has been awarded 3 prizes in different residential categories. The branded backgrounds also reserve a space to showcase images of the residential units. The new ads were launched in the last week of September, using the regular locations of the brand as well as new uni-poles, double-decker poles, on the highest-trafficked roads of Greater Cairo.
