Egyptian car importer KAYAN has launched a new OOH campaign to present the new and much-anticipated SEAT Ateca in Egypt. Keeping the same slogan that the Spanish brand is using in their campaigns internationally, “Make everyday a great day”, the ads present the new SUV model in white color that contrast with the urban settings of the background visuals. The campaign started at the beginning of September with uni-poles, double-decker poles, mega signs, and gate combinations on strategic locations of Greater Cairo.
