Chinese multinational Huawei has upgraded their ongoing OOH campaign for latest smartphone models Nova 3 and Nova 3i. Keeping the same visuals and slogan “Stars’ selfie”, the mobile manufacturer has added two Egyptian brand ambassadors – Ahmed Magdy and Sara El Shamy, who display the phone accompanied by the icon “AI” that refers to the Artificial Intelligence new feature of the smartphone. The upgrade started to spread during the first of September and uses uni-poles, double-decker poles and billboards, as well as strategic gates and serial combinations of great visibility.
