As the back-to-school season gets going, global IT brand HP has brought back to the billboards the outdoor campaign that the company launched last April to present their latest line of printers Ink Tank. Using the same graphics and ad copy as the previous campaign, the ads present the printer in a straightforward manner, emphasizing the quality and quantity of the printing features. The campaign was reposted at the beginning of September with uni-poles, mega signs and billboards on selected locations across Greater Cairo.
