Automotive dealer Auto Jameel has released a new OOH campaign to present the new upgraded version of the iconic Ford Fiesta, along with a revamped Ford Eco Sport. Under different slogans, both cars are presented over urban, dynamic backgrounds that relate to audiences’ multi-faceted daily lives. The slogan “Your car, your rules” represents the 40+ years-old Fiesta model and its youthful features, while “On your side” defines the new EcoSport model for 2018 and its reliability as an SUV crossover. The campaign started at the head of September and uses double-decker poles, uni-poles, mega signs, and billboards across the Greater Cairo
