American fast-food Hardee’s has launched a new outdoor campaign to announce the come-back of their sandwich “Famous Roast Beef Burger”. With ads that present the sandwich’s return as the star of a movie première, the ad copy teases viewers with “Look who’s back” and invites them to “Upgrade to 100% angus beef”. The campaign started at the beginning of September and uses uni-poles, mega signs, flags, and gate combinations across the Greater Cairo.
