Mega project Al Burouj from Capital Group Properties is back on the roads after a quiet absence to announce the new launch of ALCOR. With ads that display the branding of the new phase with conceptual visuals, the ad copy focuses on the name of the project in big font, with a tag line describing the home units as “Fully-finished duplexes”. The campaign was released just in time for September and uses uni-poles, double-decker poles, mega signs, billboards, and a high number of gate combinations across the Greater Cairo.
