Parallel to their new campaign for ETAPA that was just released, real estate developer City Edge has launched a second outdoor campaign to present their latest project “New Mansoura” in the Delta Region of Egypt. Without revealing any details about the project, the ads display the slogan “The Delta has a new capital” over backgrounds of open sea waters. The teaser copy “Launching soon” accompanies the developer’s hotline, without any branding. The campaign started at the same time as Etapa’s, and uses double-decker poles, billboards, uni-poles, and gate combinations on the major roads of Greater Cairo.
