Parallel to their catchy TV commercial, international telecom Vodafone has launched an outdoor campaign to present their latest offers in mobile internet packages. Under the exciting promise of “All what you consume today, you’ll get tomorrow”, the ads display shots from the TV commercial and the slogan “Megabytes go round and round”, with additional ad copy on how to subscribe. The campaign started to spread after middle August and uses lightboxes, uni-poles, billboards, T-Poles, and mega signs across the Greater Cairo
