Parallel to Mobil 1anniversary campaign, Total has also hit the roads to celebrate the (also) 20 years in Egypt of engine oil brand Total Quartz. The ad copy announces rewards and a top prize of 1-year worth of fuel, along images of the products and easily recognizable rewards. The campaign started during the third week of August and can be seen on billboards, lightboxes, uni-poles, and mega signs on selected locations across the Greater Cairo.
