Regional telecom operator Etisalat by e& (previously Etisalat Group) has launched an OOH campaign to present their latest offers for mobile internet packages. The new campaign presents a cross-promotion with Nokia, offering one of the smartphones of the Finnish brand at a special price along specific mobile internet packages with the Nokia 1. The ad copy presents the promotion and informs viewers of prices and rewards. The joint-campaign was released after mid-August with medium-size OOH types like billboards and T-Poles on urban areas of Greater Cairo.
