New Castle School has launched a new OOH campaign to announce the opening of the admissions period at the American-British institution in 6th of October City. With ads that display images of the main building, as well as the sports facilities of the center, the campaign announces the “Admission open” season and provide the school location and contact details in modest ad copy. The campaign was released just before mid-August and can be seen on lightboxes, uni-poles and mega signs in selected locations around 6th of October City.