American pizzeria franchise Pizza Hut has hit the roads again this summer to surprise audiences with the new “Cheesy Bites Trio”. The QSR brand has upgraded their renowned stuffed-crust pizza that now includes up to three different types of cheese bites – cheddar, creamy and seasoned. Zoomed-in images of the bites and the accompanying ad copy describe the delicious combination to viewers and provide the franchise hotline and website for deliveries. The campaign was launched during the second week of August and uses uni-poles, mega signs, billboards, T-Poles, and flags on various locations across the Greater Cairo.
