German automotive brand BMW has launched a new OOH campaign to announce the release of the all-new X3 model. Under the slogan “Exceed”, the ads display images of the renewed model over urban and open-nature scenarios, with ad copy that promises viewers the inclusion of excel features like M-Performance – the motorsport DNA developed by the German brand for the racing course. The campaign started to spread during the second week of August and uses uni-poles, billboards, mega signs, lightboxes, and double-decker poles across the Greater Cairo.
