A new outdoor campaign from Arba Developments introduces Cairotown, what seems to be a new upcoming residential project in the expanding suburbs of Greater Cairo. Over backgrounds branded with the company’s logo and colors, the ads portray high-rise apartment buildings and a happy young family of 3. The ad copy only includes the name of the project and hotline, with the strong slogan “This apartment is your right”. The campaign was launched during the first week of October, and uses uni-poles, mega-signs, double-decker poles, and some die-cuts on selected roads of Greater Cairo.
