Kuwaiti clothing brand Al Nasser has launched a new OOH campaign to announce their exciting summer sale. The ads display images of a family to represent the lines of men’s, women’s and kids’ wear. The partitioned backgrounds provide space for the company’s branding, which for this campaign has chosen a bright red color instead of their usual branding blue. The campaign started at the beginning of August and can be seen on billboards and uni-poles on selected locations across Greater Cairo.