Following their OOH campaign at the end of July that announced the launch of “Private Villas” in New Alamein City, Porto Group has swiftly changed the slogan for Golf Porto Marina. The replacement ad copy reads “Your villa in Alamein”, with a red box emphasizing the location – it seems correcting “New Alamein” from previous campaign. The artwork includes the same image of the home unit that the company has been using since their Villagio campaign back in January ‘17. The new message appeared on the billboards of Greater Cairo during the first week of August and uses the same OOH types and combinations of the July campaign.
