Renowned dairy and juice producer Beyti has launched a new outdoor campaign to refresh summer with sweet flavors and OOH creativity. The ads display the range of refreshing flavor combinations specially promoted for the summer under the slogan “Only release the sweet at summer”. Colorful backgrounds and 3-D die-cuts make the campaign visuals catchy and memorable for traffic commuters. Launched at the beginning of August, the campaign spreads on the major roads of Greater Cairo with uni-poles, lightboxes, double-decker poles, and gate combinations.
