Real estate exhibition Amaar Ya Masr is back on the billboards of Greater Cairo to announce this year’s edition. Following the same art direction as their OOH campaign last year, the ads use the image of a young happy family with ad copy that mentions all the hot locations of the latest real estate projects that will be on sale during the event. With the slogan “Your Home. Your Future. Your Investment”, the ads aim at encouraging viewers to invest in Egyptian real estate. The campaign was launched during the second week of August and uses uni-poles a few selected locations across the city.
