Global QSR KFC is back on the roads of Greater Cairo with a new outdoor campaign that presents its “Cilla Box”. With artwork that symbolizes different settings – city and beach, day and night –, along ad copy to emphasize each of them, the ads display the new combo meal specially designed to be shared by a group friends during the summer. The campaign started at the beginning of June and uses uni-poles and billboards, as well as gate combinations, around the city of Greater Cairo.
