Renowned beverage 7up, one of PepsiCo brands in half the planet, has hit the roads with their first OOH campaign this year, following its multichannel campaign in other media. Under the slogan “Egyptians are professors”, the ads showcase the new can designs that the brand is offering for a limited time in Egypt – pharaonic motifs, renowned icons and representations of Egyptian traditional way of life in all its colors make each can a unique symbol of Egyptian art throughout the millennia. The outdoor campaign was released just after the SM initiative at the beginning of August, and uses uni-poles, billboards and gate combinations across the Greater Cairo.
