British telecommunications company Vodafone has launched a new OOH campaign to promote the release of Amr Diab’s latest album through their music platform. Following a similar strategy to previous promotions of the brand’s sponsorship deal with the Egyptian super star, the campaign promotes the new album and provides information to Vodafone users to reach their songs. Ad copy promises viewers that “This year we are bringing you closer to Amr Diab, more than ever before”. The campaign started to spread at the beginning of August and can be seen on uni-poles, billboards, lightboxes, mega signs, and T-poles across the Greater Cairo
