The new channel of Pyramids FC – the revamped Al Assiouty Sport team – has launched a new OOH campaign to announce their launch and inform viewers of Nile Sat frequency. The club, with Saudi sports tycoon Turki Al Alshikh as chairman, is launching its own TV channel in what seems the latest revolution in the Egyptian football scenery. The ads present the branding and coats of arms of both, the football team and channel over night-blue backgrounds with white and gold fonts – a combination of colors that often symbolizes success in business. The campaign started during the first week of August with uni-poles, double-decker poles and gate combinations on selected locations across Greater Cairo.
