Events management company Pyramids International has launched a new OOH campaign to announce the Fall edition of the fashion event Cairo Kids & Mother. Following the same art direction of previous campaigns, the ads display the image of a mother and child over colorful backgrounds. The ad copy informs viewers of location, dates and sponsors of the event’s 62nd round. The campaign hit the roads at the beginning of August and uses uni-poles, T-poles and flags, as well as serials, on the major roads of Greater Cairo.
