INSITE OOH Media Platform

Abu Dhabi, UAE — 22 April 2025
Viola Media launches The Digital Totem Networks across Abu Dhabi, expanding its Out-of-Home offering with a series of new digital assets. Totems are positioned along Corniche Street and Sheikh Zayed Bin Sultan Street (Salam Street), covering two of the capital's most prominent urban corridors. The network is designed to deliver urban visibility, consistent reach, and high-frequency exposure across key commuter and lifestyle routes. Strategically placed to engage audiences in motion, the assets capture inbound and citywide traffic across Abu Dhabi. The network supports dynamic, high-impact campaigns, reinforcing Viola Media's commitment to Precision at Scale.

Viola Media has announced the launch of The Digital Totem Networks, expanding its Out-of-Home offering across two of Abu Dhabi's most prominent urban corridors. The new network introduces a series of digital totems along Corniche Street and Salam Street, reinforcing Viola Media's citywide presence and enhancing its capacity to deliver consistent reach, location-based visibility, and high-frequency exposure across the capital.

Strategically positioned within established urban environments, The Digital Totem Networks are built to integrate seamlessly into Abu Dhabi's infrastructure, engaging audiences in motion across key commuter routes and high-traffic areas. Along the Corniche, the network spans a prestigious waterfront corridor from the Presidential Palace through to Saadiyat Island, with proximity to landmark destinations including Emirates Palace and St. Regis. This is complemented by high-volume arterial exposure on Salam Street, offering brands a scalable, flexible platform for dynamic campaign delivery.

The launch reflects Viola Media's continued investment in Abu Dhabi's evolving media landscape, where infrastructure, movement, and strategic placement define visibility. By introducing digital totems across these corridors, Viola strengthens its ability to connect brands with audiences through high-impact, dynamic platforms aligned with the city's daily flow.

Mohammad Sheikh, Director of Operations at Viola Media, commented: "The introduction of our Digital Totem Networks reflects a continued focus on strengthening our infrastructure across Abu Dhabi. These assets are designed to integrate seamlessly into the city's urban environment, ensuring consistent performance, operational efficiency, and long-term value for our partners."

Manel Khalfaoui, Head of Sales at Viola Media, added: "This launch enhances how brands can engage with Abu Dhabi as a structured media market. With strategic placement across key corridors, the Digital Totem Networks deliver consistent reach and location-based visibility, enabling brands to connect with audiences in motion at scale."

As Abu Dhabi continues its trajectory of growth and development, Out-of-Home media is becoming increasingly embedded within the city's infrastructure. Viola Media's Digital Totem Networks reflect this shift, offering brands a platform aligned with urban movement, audience behaviour, and long-term visibility strategies. The network supports dynamic, high-impact campaigns, allowing brands to adapt messaging in real time while maintaining consistent presence across key locations.

Part of Multiply Media Group (MMG), Viola Media is Abu Dhabi's leading Out-of-Home media company, with over 85% market coverage and more than 20 years of giving brands the reach to be everywhere that matters. Its proposition is built on a clear duality: flexibility meets visibility, and precision meets scale. Viola partners with agencies and brands to shape campaigns with purpose, enabling clients to grow alongside a city defined by transformation and ambition.