Automotive dealer Diamond Motors seems to enjoy OOH teaser campaigns and has launched a new one to prepare the announcement of the latest Mitsubishi model. With the aim of creating a buzz, the campaign features the silhouette of a Mitsubishi car and a big number 7 in a variety of cut-out visuals. Under the slogan “Expand your possibilities”, the ads alternate the focus between desert, beach and forest – which links the outdoor teaser to the online campaign of the new Mitsubishi Xpander. The campaign appeared at the beginning of August and uses uni-poles, billboards, double-decker poles, and mega signs across the Greater Cairo.
