As every summer, the British University in Egypt has hit the roads of Greater Cairo with their OOH Back-to-School-campaign. Reposting the same artwork and ad copy of last year, the ads feature an image of the educational institution under the name of the university. The partitioned backgrounds also include the university’s coats of arms and motto that reads “Learn how to think, not what to think”. The campaign started at the beginning of August and uses uni-poles, lightboxes and T-Poles on selected locations of Greater Cairo.
