IFFCO Egypt has launched a new outdoor campaign to promote Fern, one of their leading blended butter brands. The ads display a variety of images of delicious finished dishes over different backgrounds, both sweet and savory. The ad copy tries to grab viewers attention by claiming “Fern the block wins, this is the butter!”. Launched during the first week of August, the campaign can be seen on uni-poles, billboards and T-poles on selected locations across the Greater Cairo.
