Real estate developer AKAM continues the unstoppable evolution of their OOH strategy for their flagship project Scenario in the New Administrative Capital. Just after their latest upgrade in July, the new campaign continues its focus on the payment conditions and adds new messages to describe the extra features of the project, such as “Safe walking streets”, “Hassle free events” and “Exceptional views everywhere”. The upgraded ads have started to appear during the first days of August and can be seen on uni-poles, billboards, double-decker poles, and mega signs across the districts of Greater Cairo.
