Following the promotion of their 4G+ network, French telecom operator Orange is back on the roads with a new summer OOH campaign. Starring Egyptian comedian Sayed Abu Hafiza – a recurrent ambassador for the brand –, the ads feature images from their summer TV commercial. The ad copy offers viewers the chance to win gold or 10x the airtime when loading, and provides details of how to participate in the promotion. The campaign was released just in time for the start of August and uses a wide variety of OOH types and sizes on the favorite locations of the communication company across Greater Cairo.
