Real estate developer ZEIN has appeared on the roads of Greater Cairo with a new outdoor campaign to promote their apartments in the Fifth Settlement. Under the slogan “Well chosen!”, the ads promise viewers up to 7 features in the company’s latest residential development. White and turquoise ad copy matches the artwork over blue partitioned backgrounds. The campaign appeared during the last week of July and can be seen on selected locations with lightboxes, billboards, T-poles, and flags.
