Electrical manufacturer Avena has hit the roads with a limited OOH campaign to promote Avena LED, one of the group’s leading brands. The ads display a variety of images to promote different products conceptually, with ad copy that presents the LED lights as the “Best Quality lamp in Egypt from AVENA Group”. Launched during the last week of July, the ads can be seen on billboards, double-decker poles and flags on selected locations across the Greater Cairo.
